Bernice RachkowskiDirector
Bernice Rachkowski has been the Marketing Director at St. Laurent Centre for 15 years, where she oversees a staff of 10 with an annual marketing budget of 1.7 million. Her focus is on achieving high ROI on projects, 'big picture' strategizing and securing sponsorship revenue for the Centre.
With her guidance, St. Laurent Centre has won national and international Marketing Awards for special events, advertising, PR and community initiatives, including the 2012 Ottawa Philanthropy Award for Small Business.
An ambassador for the community, her involvement with St. Laurent Centre has included a 20 year partnership with the Wild About Walking Club for seniors, support of the Cancer Telethon, Toy Mountain, Salvation Army Kettle Campaign, and Stride auction, to name a few. Recent events have included acting as the presenting sponsor for the Ottawa Regional Cancer Foundation’s Bust a Move in April of this year, which raised almost $350,000 and brought in Richard Simmons as a celebrity ambassador; and hosting the 2012 Juno Fan Fare, featuring various Canadian recording artists.
Bernice has been an active volounteer of the Cancer Foundation since inception and is Chair of the Cancer Foundation’s BAM Leadership Committee.