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Robitaille Campaign

Robitaille Campaign Donates $13,000 to Worries and Wonders Program

The Robitaille Campaign, affectionately called “Hair Today – Gone Tomorrow”, ended with a cheque presentation to the Survivorship Centre on October 11, 2012.  The campaign was launched to raise awareness and funds for the Wonders and Worries program. 

It all started in 2011 when the youngest son, Cedric, asked his parents if he could grow his hair for cancer patients’ wigs and raise money for the Wonders and Worries program in the process.  The Robitaille family and friends put their full support behind Cedric, and 2 years later, a team of 12, raised over $13,000, culminating with a team hair cut on September 15, 2012.

Initially, the family didn’t know the first thing about raising $5 let alone where they ended up -- a whopping $13,000!  So they started small. 

The first fundraiser was a community car wash in June 2011.  A local Canadian Tire store sponsored the group and provided the team with buckets, soap, hand towels, and water.  The team provided the labour, laughter, and high spirits. A total of $580 was raised and it officially kicked off the fundraising portion of the campaign.  One of the highlights of the day was when a Porsche owner allowed the grown-ups to drive his car around the parking lot.

In November 2011, the family hosted a “jean day at work” and raised $1,100 through Toonie donations from employees wearing jeans. The two Robitaille boys, who manned the table, were very successful at drawing out staff’s extra dimes and nickels tucked away in their pockets.

It was in January of 2012 that the team discussed a variety of ideas for a major fundraiser.  Donors seemed fatigued with constant requests for money, so a fresh approach and a new way to raise money was needed – the idea of converting old electronics into cash was born.  Three months later, the team hosted an electronic waste collection site (e-waste) sponsored by Ontario Electronic Stewardship (OES).  For every tonne of e-waste collected, the team raised $180. With the help of volunteers, OES funds applied towards advertising, and local business sponsoring the event, the team collected over 24 tonnes of waste and raised approximately $4,700, plus an additional $800 in cash donations.

The final amounts raised were attributed to the team members setting personal fundraising goals and meeting them.  Good-hearted friendly competition amongst the team members on who could raise the most and/or achieve their goal first managed to keep the team focused and motivated for the two years of fundraising efforts.

The whole effort started with a 9 year old boy requesting to help people stricken and affected by cancer.  It is refreshing to see how one child can make a difference and bring a group of strangers together for such a great cause and an incredible end result.

If you have an idea and would like to start your own fundraiser in support of the Ottawa Regional Cancer Foundation contact our events coordinator Erin McGuire and she can help you get started. email:; phone; 613-247-3527, ext. 228.


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